eCommerce partnerships that spark, scale, and evolve your nearbound growth.
Niels Bergmans
From experience to tribe,
turning partnership know-how into growth
I’ve seen firsthand how the right partnerships can change everything.
When I started working with eCommerce SaaS vendors years ago, I quickly realised that growth doesn’t just come from sales or marketing… it comes from the ecosystems you build around your product.
At Sendcloud and Returnless, I helped shape partner strategies that turned collaboration into a true revenue engine. Along the way, I learned what makes partnerships actually work in the real world, not just on paper.
That’s why I started Hatched, to help eCommerce vendors start, scale, and win with partnerships. Whether you’re defining your first partner motion or unlocking the next stage of growth, I’m here to help you turn partnerships into one of your strongest growth levers.
Empowering your partnerships for growth!
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Personal guidance for founders and partnership leads who want to turn strategy into momentum.
Together, we build focus, structure, and confidence so you can start, scale, and win with partnerships that drive real growth. -
Strategic support for leadership teams ready to embed partnerships into their GTM engine.
We align your commercial teams, design your ecosystem, and turn partnerships into a measurable source of revenue and retention. -
Hands-on help to bring your partner strategy to life.
From HubSpot setup and documentation to partner enablement and performance tracking, we make sure your partnerships work in practice, not just on paper. -
Inspire your audience with real stories and practical insights on partnerships in eCommerce.
Drawing on years of experience building partner teams at leading SaaS vendors, I speak about what makes partnerships succeed, and why most fail.
From conferences to internal team sessions, I bring energy, honesty, and actionable lessons that stick.
Events
Februari 17 & 18
e-Commerce Berlin Expo
Messe Berlin
MARCH 25 & 26
Webwinkel Vakdagen
Jaarbeurs Utrecht
MAY 28
EMERCE Live
Beurs van Berlage Amsterdam
How we work
The Partner Tribe method: simple frameworks, consistent flows, and a tribe mindset that drives action every week.
Who we help
eCommerce SaaS vendors
eCommerce Agencies
Founders, C-Suite, Partner Managers
Why we exist
Partnerships only scale when teams have clarity, structure and a system they can win in.
We help you build that engine.
What we deliver
Partner strategy that sets direction
Partner GTM that activates your ecosystem
Partner manager enablement that elevates performance
Hatch my story
Even more curious about the why I started Hatched, and what my all-time goal is? Let me clarify that for you…